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About Us

Thank you for visiting our website. Rochester Toyota is a second generation family owned and operated dealership located in Rochester, NH. Edward V. Casaccio was a draftsman by trade. Then one day he purchased an inexpensive used car for $100 and reconditioned it to his high standards. Soon after, he put a “For Sale” sign on it, and parked it in his driveway at his home on Walnut Street in Saugus, Massachusetts. Much to his surprise, the car sold rather quickly for the sum of $300. He said to himself; “How long has this been going on?” A story I heard many a time. He rented a piece of property with a building in Lynn, Massachusetts, and started a used car operation. Being his own boss appealed to Eddie, and he absolutely loved the car business! It was his passion. He saved up and soon purchased an old gas station in Salem, Massachusetts, and called it; “Edward’s Auto Sales.” I remember he had a mechanic who had a pet raccoon and rode a chopper. He also had a salesperson who had pitched for the Boston Red Sox in the 1950s. I still have fond memories of those two places. I can still see the framed picture of a chimpanzee dressed in a suit and tie hanging on the wall in my father’s office! Eddie also loved boats and boating. In the late 1960s, he purchased a little piece of property in Alton Bay, New Hampshire on Lake Winnipesaukee where he and his family spent summers swimming, boating, and waterskiing. They also went there on weekends throughout the year to enjoy snowmobiling, snow skiing, playing ice hockey and whatever the seasons had to offer. Eddie had dreams of having his own new car dealership. One day while driving up to his cottage in Alton Bay, NH from his home in Saugus MA, he noticed a piece of property for sale on Route 11 in Rochester, New Hampshire. He decided to buy it, and the rest is history.

We have been a Toyota Dealer since 1975. Our dad must have had vision or just great luck! People said he was crazy to build the dealership on Route 11 on the other side of the bridge. Over 40 years later, we are still going strong. The location is perfect, and new businesses continue to open up nearby. We have needed to expand two times already! The first phase, we had to remove the original showroom altogether. We replaced it with a more spacious, modern showroom adding many amenities for our customers. In the second phase, we more than doubled the size of our Service and Parts Departments to allow us to hire more technicians and have a much more significant parts inventory. This allows us to have the ability to schedule our customer’s service needs promptly, and have the parts needed in stock to complete the job.

Mr. Casaccio retired in 2003. His daughter and son; Lisa and Ed Casaccio have owned it since then. “We try our very best to live up to our father’s legacy.” Lisa is the President/General Manager, and Ed is the Vice President. They work together and with their team to provide a sales and service experience that exceed their customer’s expectations. This sounds easy, but there are many processes in place to provide every effort is being made to ensure our customers have a great experience with every department in our dealership. Lisa has worked at the dealership since 1985 and has had a lot of firsthand instruction from her dad on understanding the financial statements, assets, liabilities, and keeping the expenses and Ed under control. Ed has worked at the dealership since 1986. He learned about used operations from “Big Ed.” His dad would take him to the auctions and teach him the art of purchasing used vehicles and the best practices of reconditioning them, so the customer gets a quality vehicle at a fair price. Together Lisa and Ed make a great team!

Another thing that is very important to Lisa and Ed is their hardworking team. We always try to promote from within. Many members of our team have been promoted in the past. Currently, two sales managers and one business manager have been promoted from salespeople. We will continue this in the future as well. Proof that hard work and dedication pays off. Whenever possible, we try to promote from within in all departments. We feel that happy employees make happy customers and satisfied customers are and will always be our number one priority.

Lisa and Ed attend many educational events to help them keep up with best practices of adequately running a dealership. Keeping up with technology can be very difficult in this rapidly changing market. Ed recently graduated from a year-long course at the National Auto Dealers Association (NADA) Academy. He and Lisa also belong to a NADA Twenty group where they meet with over twenty great Toyota Dealers from across the country in different locations at least four times a year. “Continuous and Never Ending Improvement (CANEI) is our philosophy.” They have and will continue to attend events and do whatever is necessary for the success and wellbeing of the dealership, their team, and most importantly, their customers.

Phone Numbers:Sales Hours:
  • Mon - Thu8:30 AM - 7:00 PM
  • Fri8:30 AM - 6:00 PM
  • Sat8:00 AM - 5:00 PM
  • Sun11:00 AM - 3:00 PM
Service Hours:Special Hours
  • 4th of JulyClosed
  • 4th of JulyClosed
Regular Hours
  • Mon - Wed, Fri8:00 AM - 5:00 PM
  • Thu8:00 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Parts Hours:
  • Mon - Wed, Fri8:00 AM - 5:00 PM
  • Thu8:00 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed

All About Rochester Toyota

Rochester Toyota offers a full line-up of new Toyota Cars, SUVs, Vans and Trucks and a wide selection of certified pre-owned cars for sale. Models include new Toyota C-HR, Avalon, 86, Camry, Corolla, Corolla iM, 4Runner, Highlander, Land Cruiser, Prius, RAV4, Sequoia, Sienna, Tacoma, Yaris, Yaris iA and Tundra. Browse through our online inventory, compare prices, and find great specials on a new or used car or truck.Our expert Toyota financing team can explain finance and leasing options for a new Toyota or used car in Rochester. Toyota Car Dealer incentives, Special Offers, and low price quotes on specific models are frequently available at our Toyota dealership. In addition to our great deals on new and used cars, we accept trade-ins for money off a purchase.

We also offer competitive prices on Toyota Service and Parts at our Rochester Toyota Dealer service center. Take advantage of our auto service coupons and Toyota service specials for oil changes, tune ups, brake service, and more. We’ll take great care of you and your vehicle at Rochester Toyota in New Hampshire.

Rochester Toyota is located at: 48 Farmington Rd • Rochester, NH 03867
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48 Farmington Rd • Rochester, NH 03867

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Today's Hours:

Open Today! Sales: 8:30am-6pm

Open Today! Service: 8am-5pm

Open Today! Parts: 8am-5pm

Rochester Toyota 43.3275877, -71.0072987.